News
17 May 2009
HM Designs for Creative Week
Helen Marie was pleased to contribute design services to the Multicultural Mixer, hosted by Tangerine-Watson and JWT. This Creative Week event was designed to showcase the diverse creative talent behind many of our favorite TV spots.
Instead of developing a singular visual metaphor, we chose a non-literal approach. Bright colors and contrasting textures worked to underscore diversity and creativity. To evoke digital media we used Cologne Bold, a geometric typeface with a retro, computer-display feel. The visual identity was used in email invitations and printed materials at the event.
The mixer was a success, and we're looking forward to participating in next year's Creative Week events.
From left to right: Kash Sree, ECD, JWT; Vann Graves, CCO, Uniworld Group; Jimmy Smith, ECD, TBWA/Chiat Day
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21 Aug 2009
PUMA Asks: Who Faster than Bolt?
Helen Marie took the baton from PUMA to help take their USAIN BOLT campaign to the web. more
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29 Apr 2009
CHAC & CHAK
Chacon and Chakaras Johnson are the creative directors and co-founders of Helen Marie. They're brothers, and have been creating together for as far back as they can remember. more
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15 Jan 2009
HM Redesigns The Root
In the summer of 2008, Helen Marie was retained by Washingtonpost.Newsweek Interactive to provide a bold, clean look for The Root. more
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23 Nov 2008
Introducing the Helen Marie Crest
Introducing the Helen Marie crest: as our business evolves, so does our look. more